ABDUL DAWSON

Innovative and strategic Senior UX Leader with over 10 years of experience influencing product, engineering, and executive decisions. Expertise in healthcare, education, and enterprise SaaS environments. Adept at driving best-in-class UX, leading cross-functional teams, and embedding design thinking throughout the product lifecycle. Proven success in transforming complex systems into delightful, intuitive experiences through AI/ML integration, UX research, system design, and interaction design. Passionate about redefining industry standards and improving user outcomes through strategic innovation.

Experience

FREELANCE | DESIGN CONSULTANT    2020 – Present

  • Partner with organizations to optimize user experiences, aligning product strategy with human-centered design.

  • Led UX strategy for Boomy AI Music, enhancing workflows and improving user engagement through simplified interfaces.

  • Developed branding and promotional assets for Cambridge Public Schools, fostering community-centered design practices.

 

CISCO (WEBEX) | SR. PRODUCT DESIGN MANAGER 2021 – 2023

  • Directed 14 designers across four cross-functional teams, building scalable, consumer-grade SaaS experiences for millions of users.

  • Drove strategic UX initiatives for collaboration products, resulting in faster workflows and improved user satisfaction.

  • Partnered closely with Product and Engineering leaders to optimize processes and enhance cross-team operational efficiency.

  • Developed and scaled a comprehensive design system, ensuring consistency and faster iterations across multiple platforms.

 

MIT (OPEN LEARNING) | UX/UI DESIGN MANAGER 2019 – 2021                                                                                             

  • Led design and product strategy supporting over 90M global learners, shaping learner-centered experiences at scale.

  • Introduced Figma-driven collaboration workflows, accelerating prototyping and feedback loops.

  • Developed UX best practices and first design system, enhancing SDLC efficiency and fostering design maturity across teams.

  • Created a remote-first application platform for MIT Bootcamps during COVID-19, enabling business continuity.

 

 CVS (INNOVATION LAB) | UX/UI DESIGN LEAD  2018 – 2019                                                                                           

  • Reimagined CVS’s photo product experience, launching nationwide to drive increased engagement and conversion rates.

  • Designed a real-time inventory system used across 9,000+ stores, simplifying complex inventory management for users.

  • Collaborated with Marketing and Engineering to drive user insight-driven product development.

 

SHOES.COM | UX/UI DESIGN MANAGER   2016 – 2018                                                                                                                                 

  • Led UX and UI strategy for a $40M e-commerce platform, achieving significant customer retention and conversion gains.

  • Instituted design thinking workshops across departments to improve alignment between business goals and user needs.

  • Delivered seasonal campaigns and major site refreshes on accelerated timelines through Agile workflows.

MCCA (Mass Convention Center Authority)  | UX/UI DESIGNER & DEVELOPER 2011 – 2015                                       

  • Designed and developed front-end digital experiences, ensuring alignment with accessibility and usability standards.

  • Led cross-agency collaborations for digital marketing campaigns and rebranding initiatives.

 

Education & Certification

  • Artificial Intelligence and Machine Learning Engineering | UNC-Chapel Hill, Durham, NC

  • Mastering Design Thinking | MIT, Cambridge, MA

  • Sociology | Brandeis University, Waltham, MA

Technical Skills

  • UX Research, UX Strategy, Interaction Design, Visual Design, System Design, Design Thinking

  • Figma, Sketch, Adobe Creative Suite, JIRA, Trello, Tableau, Google Analytics

  • HTML, CSS, Python

  • AI/ML Integration, Stakeholder Management, Agile Methodologies (Scrum, Kanban)

Key Competencies

  • Human-Centered Design Strategy

  • Cross-Functional Collaboration (Product, Engineering, Executive Teams)

  • Design System Development

  • Operational and Process Optimization

  • Coaching & Empowering Design Teams

  • Strategic Business Alignment through UX